Specialised Spatial Expertise

CMD provides specialised spatial services so that our clients can identify the best site, territory structure or optimum network within a geographical area or location.

Site selection varies between mature markets and fast growing markets. Relevent data underpinning market dynamics needs to be established for the most appropriate method to be used. Site Selection also needs to take into consideration the effect on an existing network.

Territory planning for sales people, merchandisers or representatives can take many forms and be based on actual revenue, market share, market potential, business segments or lifetime customer value.

Some of the spatial expertise CMD uses includes the following:

Drivetime  Gravity Modelling 

Distance Models 



Gravity Modelling   




Market Potential Models Territory Planning
Network Optimisation




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Contact Us

    Channel Marketing Decisions

    P.O Box 368
    Victoria 3163
    Tel: + 61 3 9571 2255