The Market Footprint

 Good Year - Channel Marketing Decisions client     Goodyear Tyres Australia

CMD provided a complete Market Footprint of the Australian tyre market showing sales per outlet, competitors, complimentary stores, market segmentation, car park and age, car model statistics, demographics, shopping centres and retail destination zones. System was provided over a company Intranet and accessible to 65 management staff across Australia.


 Sony - Channel Marketing Decisions client          Sony Australia

CMD provided a complete Market Footprint of the Australian retail market for consumer electronics detailing distribution outlets, sales by segment category (TV's DVD's, HiFi, Computer notebooks, etc) sales per outlet, sales by postcode, population forecasts, gravity pull of shopping centres and many other retail benchmarks.

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