Channel Strategy

Ericsson - Channel Marketing Decisions client         Ericsson Malaysia

Ericsson Malaysia had traditionally used a internal sales force to sell communication products. But market growth and an increasing range of products in the systems sector increased the need for a multi-channel system. CMD developed a stategy that resulted in Ericsson Malaysia's first indirect channel to market. The indirect strategy set out a clear strategic and operational role for the indirect channel compared with the existing direct channel, addressing issues such as coverage, product offer and customer segments.

Read more

Contact Us

    Channel Marketing Decisions

    P.O Box 368
    Victoria 3163
    Tel: + 61 3 9571 2255