Channel Performance

Lipton Ice Tea - Channel Marketing Decisions client              Lipton Ice Tea

Lipton Ice Tea once had a market size of less than $1 million in Australia. Today it is over 30 times that amount, and is the leading Ice Tea product in Australia, all in just 4 years. Part of the success is a Ipaq merchandiser system designed by CMD. This system records all calls made by the merchandiser team, collects information on each outlet visited by merchandisers, sets the merchandisers call cycles and displays their most time effective route for the day.

Management can view reports on over 20,000 outlets visited, from where the Lipton Ice Tea is being placed in a fridge, to competitor products, to the type of Lipton Ice Tea products being sold. Management can view how merchandisers have allocated their time during the day and where they traveled on their call cycle.

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